What opportunities are emerging for sign-makers as direct-to-object printing technology becomes more capable and accessible? Rob Fletcher sits down with several key names in the market to find out PRINTING BEYOND THE FLAT SURFACE Direct-to-object (DTO) printing has opened another avenue for sign businesses looking to move beyond traditional flat substrates. Rather than producing graphics onto sheets or rolls before applying them to a finished product, these systems allow users to print directly onto three-dimensional objects, creating opportunities across a growing range of applications. For sign-makers, the appeal is not simply the ability to print onto unusual shapes. DTO print technology can help businesses offer more personalised products, branded items, and specialist applications, while potentially reducing the number of production stages involved. From promotional products and packaging to interior applications and bespoke signage, the technology can bring print closer to the finished object. As manufacturers continue to develop their systems, improvements in print quality, automation, ink technology, and object handling are helping to broaden the range of applications available. With customers increasingly seeking personalised and short-run products, DTO Personalised gifts and promotional products remain two of the strongest markets today, with drinkware continuing to be a major growth area printing could provide sign-makers with another way to diversify their offering and create new revenue streams. New Capabilities Inkcups is a name that is synonymous with DTO print, having been involved in this sector for more than 25 years. Sarah 37 www.signlink.co.uk Issue 267 - October | November 2026 DIRECT-TO-OBJECT PRINTERS | ROB FLETCHER
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