4 email: editor@signlink.co.uk Issue 267 - October | November SignLink SignLinkMagazine printmonthly_signlink ISSUE 267 October | November 2026 Publisher Koru Media Production ATG Media Contributors Michael Walker, Colin Sinclair McDermott, Kaden Borrett Contact Editorial: 0117 980 5040 Sales: 0117 960 3255 Production: 0117 980 5041 Accounts: 0117 980 5042 Socials Find us online www.signlink.co.uk All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopying, recording or any information storage or retrieval system without the prior consent of the publisher. The views expressed by contributors to SignLink magazine are not necessarily those of the publisher or editorial team and Koru Media Ltd. takes no responsibility for any errors that may have occurred. The publisher also accepts no responsibility for the advertising content, including any error, omission or inaccuracy therein. Calls may be recorded for training purposes. Koru Media Ltd. retains the right to publish and re-publish any images or information sent to the publication. Koru Media Ltd. Unit G, Link House, Britton Gardens, Kingswood, Bristol BS15 1TF Editor David Osgar david@linkpublishing.co.uk SignLink SignLinkMagazine printmonthly_signlink MEET THE TEAM VIDEO COVERAGE Scan the QR code to watch our video coverage over on our SignLink YouTube channel Hello and welcome to SignLink October/ November! Well, here we are again following another successful Sign Show at the NEC in Birmingham. Following on from the inaugural show last year, which like this year, was co-located with The Print Show, The Sign Show demonstrated the life and energy present in the industry. Throughout the event myself and my colleagues were there interviewing visitors, exhibitors, and those involved with the show to find out what the big talking points, releases, and takeaways were from the show. Judging by my conversations there was plenty for people to come away with (especially thanks to the big bags being handed out for people to pop their samples in). If you didn’t manage to attend or see everything there was to see, I encourage you to head over to our SignLink YouTube channel to see many of our full and short videos which capture the energy and variety of this year’s show. You can also read Rob Fletcher’s breakdown of the exhibition in this edition on pages 20 to 22. As we wind down towards the end of the year this edition is also the perfect time to take a look at some of the latest equipment releases in the industry which you may not of had chance to see at the likes of FESPA or The Sign Show. On pages 24 to 25 Michael Walker walks us through Platinum Technologies’ latest Signature Flatbed printer which is now being offered by Soyang Europe following its deal with LIYU to become its official distributor in the UK. On pages 37 to 40 Rob also takes a look at some of the latest solutions available for direct-to-object (DTO) printing, which continues to be a lucrative sales channel. We also get insight into the latest innovations in etching and engraving which can be experienced on pages 52 to 54. This edition also comes with a whole host of useful advice and information from both newcomers and stalwarts of the industry. Colin Sinclair McDermott gives his advice for undertaking a “now, next, and later” marketing plan (pages 27 and 28), while Kaden Borrett shares his experiences when marketing a print and signage business online in this issue’s Fresh Perspectives (pages 34 and 35). For now, I shall leave you digest this edition as well as enjoy the work and festivities sure to come with Autumn events like Halloween, Bonfire Night, and Black Friday. See you next time! EDITOR S NOTE David interviewed Steve Lister [R] about sustainability efforts in the signage industry. Check out his thoughts in our Signage Materials feature on page 42 Want to be featured in our next issue? Email: editor@signlink.co.uk SPOTTED AT THE SIGN SHOW 2026! Watch Online Printed on Sappi Magno Satin from EBB Paper CBP034244 Accounts Jan Thomas jan@linkpublishing.co.uk Features writer Rob Fletcher rob@linkpublishing.co.uk Accounts Kathryn Quinn k.quinn@linkpublishing.co.uk Commissioning editor Jonathan Pert jonathan@linkpublishing.co.uk Sales executive Billy Milne billy@linkpublishing.co.uk
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