Q&A | KEVIN SMITH, MADE SMARTER 41 www.printmonthly.co.uk Issue 361 - July | August 2026 they need first, or how to test it safely. That is why practical adoption matters more than technical novelty. Most manufacturers do not need to completely transform their business overnight. The most successful firms tend to start with manageable use cases, build confidence gradually, and scale what works. What has the feedback to the scheme been so far? The response to the toolkit has been very positive because manufacturers are looking for practical, impartial guidance, rather than hype. One of the strongest messages from businesses is that they value the task-first approach. Rather than being told to adopt AI for the sake of it, they are encouraged to focus on specific operational challenges and measurable outcomes. Businesses want to test safely, prove value, and build confidence before scaling solutions further into their operations. Why should printers invest more in AI and look at alternate ways to operate and produce their products? The print sector, like wider manufacturing, is operating in an increasingly competitive environment shaped by rising costs, tighter margins, labour pressures, and growing customer expectations around speed, quality, flexibility, and responsiveness. AI can help businesses become more efficient and resilient by supporting better operational visibility, reducing repetitive manual tasks, and improving consistency across workflows. For many print businesses, the opportunity is not necessarily about replacing people or existing systems. In many cases, AI works best when it supports skilled operators and production teams rather than replacing them. It is about identifying areas where AI can reduce low-value effort and help teams focus on higher-value work such as problem solving, customer service, and continuous improvement. What does this new programme and toolkit say about the future of AI alongside print and manufacturing in the UK? The toolkit reflects a growing recognition that AI is becoming a core part of the UK’s industrial future, alongside digitalisation and net zero. At a national level, the Advanced Manufacturing Sector Plan positions AI as a priority for strengthening productivity, competitiveness, and resilience across manufacturing, while the Government’s AI Opportunities Action Plan recognises AI as a capability that can help businesses of all sizes improve performance and unlock new value. That national focus matters because it signals long-term commitment to skills, infrastructure, and support, rather than AI being viewed as a short-term technology trend. The significance of this is also reflected in the involvement of Chris Dungey, the government’s AI champion for advanced manufacturing, who co-authored the toolkit. His involvement reinforces the importance of helping manufacturers move beyond hype and towards practical adoption grounded in operational reality. The response to the toolkit has been very positive because manufacturers are looking for practical, impartial guidance, rather than hype Anymore advice on accessing the toolkit and resources? The best starting point is simply to begin the conversation. Many manufacturers assume they need specialist expertise, large budgets, or advanced systems before exploring AI, but in reality many useful starting points are low cost, low risk, and focused on everyday operational challenges. The Made Smarter AI Adoption Toolkit has been designed to help businesses understand where AI could realistically add value and how to approach adoption safely. Alongside the toolkit, manufacturers can also access wider support around digital roadmapping, leadership, workforce development, and technology adoption. Anything else to add? One of the most important points is that AI adoption should not be viewed as separate from wider digital transformation. Businesses that achieve the greatest long-term value are usually those that focus first on processes, workflows, data, and operational readiness. AI works best when it supports expertise rather than replacing it. In print and manufacturing environments especially, operational knowledge, quality control, and human oversight remain essential. Find Out More To access the toolkit or get more support from Made Smarter, visit: https:// www.madesmarter.uk/resources
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