One thing I’ve found slightly baffling since moving from agency life to a more hands-on content marketing position at CFH, just outside Bath, is how to explain what I actually do – at least in a way that makes sense to anyone outside the industry. It probably doesn’t help that my first introduction to the role came from a recruiter who described CFH as a company that “sends text messages and letters for hospitals and stuff.” Not exactly the most compelling pitch. In hindsight, that was his attempt at describing hybrid mail – although in the simplest possible terms. It didn’t exactly sell the role. If anything, it made it sound quite simple, maybe even a bit dated. But looking back, that probably reflects how print is often perceived from the outside. So, What Does CFH Actually Do? CFH help organisations communicate with their customers at scale, and across multiple channels. That might mean printing and posting millions of letters, sending secure digital messages, or enabling teams to send mail straight from their desktop through hybrid mail. A lot of what we handle is critical, often time-sensitive communication – things like appointment letters, billing, reminders, and official notices – where accuracy, security, and reliability really matter. But it’s not just about sending messages. It’s about making sure the right message reaches the right person, in the right format, at the right time – be it print, post, or digital. Behind the scenes, there’s a lot more going on than you might expect, from data handling, workflow design, and automation, to logic-driven communication that adapts to different audiences and needs. In simple terms, we take something that sounds straightforward – “sending letters and messages” – and turn it into something much more considered and effective. It’s only once you’re closer to it that you start to understand the scale, the variation, and the importance of what’s going on behind the scenes. Prior to that memorable interaction with a recruiter, my background wasn’t in print at all. I graduated from university with a degree in English Language & Writing, spent time working in a marketing agency, and filled my spare time writing about football for local publications and websites. Print wasn’t something I had particularly considered, until the role appeared out of nowhere following a house move. On that note, one of the more striking things about working at CFH is how embedded the organisation still is in the local community. As one of the largest employers in Radstock and the surrounding area of Midsomer Norton, there’s a real sense that everyone knows each other, or at least knows someone who knows someone who works here. It gives the place a familiarity that you don’t always expect from a business of this size and scale. Tackling the Stereotypes of Print Coming from an agency background, I was used to fast-moving campaigns and digital-first thinking but print offers something slightly different. There’s a challenge in communicating something people think they already understand, often as an outdated medium, and showing just how varied and relevant it still is. For a format that’s been around since the sixth century (or so Wikipedia tells me…) it’s surprising how many fresh and creative ways there still are to make print feel engaging. No two projects are quite the same, and that variety across sectors, audiences, and use cases keeps things interesting in a way I hadn’t anticipated. Working in Print Was Never the Plan – But It Feels Like the Place to Be FRESH PERSPECTIVES | JOE MOON In this Fresh Perspective, we hear from Joe Moon, marketing and social media executive at CFH Docmail, about his introduction to the print industry and his perception when entering it Coming from an agency background, I was used to fastmoving campaigns and digital-first thinking but print offers something slightly different 29 www.printmonthly.co.uk Issue 360 - May | June 2026 ▲ Joe Moon, marketing and social media executive at CFH Docmail
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