My role is a varied one, and it benefits from being part of a marketing team where everyone has come into the industry in their own way. That range of experience brings a different perspective to everything we do. For example, our group head of marketing, Greg Holt, has a background in the health industry – an area we’re heavily involved in, supporting practices, Trusts, and ICBs, so that added context is often really valuable. At the same time, others in the team, like our graphic designer Samantha Davies, have spent most of their careers at CFH, witnessing how processes and the industry have evolved, which is equally valuable. They’re in a unique position to say: “We’ve tried this before and it didn’t work, here’s what we could do differently based on that experience.” Talking to clients has definitely challenged some of my assumptions about print too. I expected it to feel more like a legacy channel, but instead it feels incredibly present – used in lots of different ways across different sectors. One example that’s stuck with me is speaking to the team at a UK-based charity we work with, focused on reducing loneliness among older people through social activities and community support. A large portion of their audience prefers printed formats, whether due to limited digital access or concerns around online scams. In that context, print plays a really practical role. Something as simple as branding closed-face envelopes with the charity logo can make a meaningful difference, helping recipients recognise that a communication is genuine and not something to be wary of. Seeing the different avenues CFH operates in, and the many ways clients make use of printed communications, has been a real eye-opener, from NHS screening kits to university information packs, poll cards, and postcards. What’s stood out to me most is just how adaptable print is. It’s often thought of as something simple, but in reality it’s used in so many different ways, across so many industries, each with its own purpose and audience. Print is often framed as something traditional, but the more I’ve seen of it, the more flexible it feels. It adapts across sectors, taking on different roles depending on the audience, the message, and what’s trying to be achieved. Doomscrolling has shortened attention spans, but it’s also made meaningful, physical communication feel more impactful. Print remains one of the most reliable and effective channels, but it’s also far more adaptable and relevant than it’s often given credit for. For a space I never planned to work in, it’s turned out to be full of variety, creativity, and opportunity – and one that feels like the right place to be. Something as simple as branding closed-face envelopes with the charity logo can make a meaningful difference, helping recipients recognise that a communication is genuine ▲ CFH Docmail is based just outside Bath in Radstock FRESH PERSPECTIVES | JOE MOON 30 Issue 360 - May | June 2026 email: editor@printmonthly.co.uk
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