Massive completes ‘Rainbow Row’ installation for London Marathon Massive, a provider of specialist services to mass participation charity and outdoor events, recently used Alumigraphics Grip from Soyang Europe to create a set of floor graphics for the 2026 TCS London Marathon. The 46th London Marathon took place on April 26th, with tens of thousands taking part in a race that spans London starting in Greenwich and finishing at The Mall. Located just after mile 21, the Rainbow Row area was a 250-metre stretch of the route created to celebrate the LGBTQIA+ community and promote inclusivity. To fit in with this theme, Massive was tasked by Proud Events to produce floor graphics to mark the start and end of the Rainbow Row section. Ross Slaughter, production lead at Massive, says: “The initial conversation was to supply a larger floor graphic, but after various conversations with Proud Events and London Marathon Events we settled on two 5m x 2m graphics to ‘bookend’ the Rainbow Row area.” Working out of four offices across the UK, Massive operates primarily as an events delivery agency, with one arm of the business focusing on branding and wayfinding. The company has created and supplied materials to a host of clients including Formula 1 events in Belgium and Italy, as well as Pride in London. Given that the Rainbow Row graphics would be subject to the footfall of almost 60,000 runners on the day, as well as support services vehicles, Massive identified the need for a material that could withstand this impact while also not causing a trip hazard for competitors. The company selected Alumigraphics Grip for the project. A durable, foil-based floor covering, it has been designed for creative outdoor and indoor graphics, with its pressuresensitive adhesive designed for secure application to textured or smooth surfaces including concrete, asphalt, paving, brick, and stone. The material also features a slip-resistant textured surface, providing a safe walkway in hightraffic areas without the need for additional lamination. Massive printed the rainbowthemed graphics in-house on its HP Latex 360 before travelling to the Limehouse area of London to install the application ahead of the race. Slaughter adds: “Our client was very happy with the install; we have only had positive feedback from the organisers.” The graphics were part of a historic day for the TCS London Marathon, with new world records set in both the men’s and women’s races, as well as for the total number of finishers. APPLICATIONS | NEWS 19 www.signlink.co.uk Issue 266 - August | September 2026 The Rainbow Row area was situated just after mile 21 of the marathon Crewe Alexandra scores with 3D-printed kit reveal English League Two football club Crewe Alexandra recently partnered with Hybrid Services to use Mimaki 3D printing to support the launch of the team’s new shirt for the upcoming 2026-27 season. Club captain Mickey Demetriou was scanned using an Artec Leo 3D Scanner from Europac 3D, first in the old shirt and then again in the new home kit. Files were then sent to Hybrid for production on the Mimaki 3DUJ-2207 3D printer at the company’s headquarters. The Mimaki system can reproduce more than 10 million colours. The finished result was a 20cm tall model of Demetriou, which formed the centrepiece of the launch video for the new shirt. The video followed the journey from scanning through to the finished print before revealing both player and model together. By Jonathan Pert Digidelta transforms South African school Digidelta, a manufacturer of digital printing and textile materials, recently used its BIOND Bio-Print P HT BF 90 film to produce a set of eyecatching wall graphics for classrooms at a primary school in South Africa, as part of the FESPA Foundation’s ‘Roots of Tomorrow’ project. The FESPA Foundation is a global non-profit initiative launched to promote sustainability and community support within the speciality print industry. This year’s project was part of the Foundation’s 2026 programme, which centred around a collective effort to rebuild classrooms in South African schools. After evaluating the project and how to deliver the best possible quality, the team settled on BIOND Bio-Print Film P HT BF 90 White Matte. Part of Digidelta’s BIOND range of biobased printable films, the product is free from plasticisers and has a 90-micron thickness. By Rob Fletcher By Jonathan Pert Hybrid is the official printer partner of Crewe Alexandra and has partnered with the team on a range of projects in recent years Digidelta is an official partner of the FESPA Foundation
RkJQdWJsaXNoZXIy MjM0NDIxOA==