Bringing together leading manufacturers, suppliers, and industry experts, The Sign Show will once again showcase the latest innovations in signage Taking place alongside The Print Show at the NEC in Birmingham from September 29th to October 1st, The Sign Show offers visitors the opportunity to get hands-on with new equipment, explore the latest materials and applications, and speak directly with the people behind some of the industry’s biggest brands. Live demonstrations, product launches, and practical advice will feature throughout the three-day event. Whether you are looking to invest in new technology, expand your service offering, or simply keep up to date with the latest developments, The Sign Show has something to offer. Ahead of this year’s event, we take a closer look at what visitors can expect and highlight some of the exhibitors and attractions not to miss. Ready for Round Two? to help grow their businesses.” Visitors can look forward to the return of the Traditional Sign-Making Masterclass, where those in attendance can experience and try their hand at some of the most celebrated signmaking methods – from signwriting and screen printing on a flat table and on walls, to water and transfer leaf gilding. Meanwhile, the Knowledge Zone speaker area will be open and available to visitors across both events, once again playing host to some of the brightest minds in the industry. Topics up for discussion this year range from AI and sustainability to cybersecurity and business management. However, attendees can also look forward to several new features at this year’s event. These include the BSGA Navigator, an area being run in collaboration with the British Sign & Graphics Association (BSGA). Designed to help show attendees identify the right exhibitors, technologies, and business opportunities, the independent feature Following a successful first outing in 2025, The Sign Show returns this year with more exhibitors, innovation, and opportunities for visitors to explore the latest developments shaping the UK sign-making sector Exceeding Expectations Chris Davies is event director of both The Sign Show and The Print Show and has led the event team since the latter’s formation more than a decade ago. Speaking about the return of The Sign Show this year, he says organisers have built on the strong foundations laid by last year’s debut to deliver a bigger and more valuable event for visitors and exhibitors alike. “The response to the launch of The Sign Show last year exceeded our expectations,” Davies says, adding: “Visitors told us they valued having a dedicated event for the sign-making industry, while exhibitors appreciated the opportunity to engage with high-quality buyers and decision-makers. “Building on that success, we’re looking forward to delivering an even stronger event in 2026. We’ve expanded the exhibitor line-up, added new features and demonstrations, and we’re confident visitors will leave with plenty of ideas, valuable contacts, and practical solutions 55 www.signlink.co.uk Issue 266 - August | September 2026 PREVIEW | ROB FLETCHER
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