Proportion of UK businesses with fewer than ten employees 95% 83 www.signlink.co.uk Issue 266 - August | September 2026 WORKING WITH SUPPLIERS | ROB FLETCHER to understand what needs to be improved on to make eco-friendly materials a more viable long-term option, and for printers and suppliers to recommend suitable alternatives,” he adds. Building Lasting Partnerships Rounding off the discussion is Dimitri van Gaever, global marketing director at Kongsberg Precision Cutting Systems, a supplier of technology, rather than services. He says modern customers look for complete solutions that help them achieve their business goals, whether that’s enhanced productivity, streamlined operations, expansion into new verticals, or increased sustainability. He adds customers also value companies that can offer customised solutions and industry knowledge. As a result, he says that success increasingly depends on building long-term relationships that deliver value, expertise, and a seamless customer experience. “This has been a focus which has shaped the way Kongsberg PCS operates for a number of years,” van Gaever says, adding: “The results are services and solutions that go beyond providing materials and equipment, to technical expertise, product innovation, and ongoing support that help customers to grow their business now and in the future. “Sign businesses are facing increasing external pressures, both due to macro economical volatility and from growing customer demand for more customised, short run applications. This, in turn, is causing production issues in those businesses not set-up for fast turnaround times, while maintaining highquality output. “As a result, suppliers are developing more advanced automated equipment and integrated software solutions that help businesses streamline workflows, improve efficiency, and boost productivity. With Kongsberg, van Gaever says the company works on a long-term partnership model, whereby it is committed to growing with customers across every aspect of their operations by delivering advanced digital cutting solutions, backed by a dedicated team of experts. “Whether that’s ensuring that they’re covered for eventualities through our flexible servicing offerings or supporting in the planning and execution of their long-term operational goals,” he says, concluding: “We value building lasting partnerships that enable us to support them in shaping the future of their business, together.” As the sign industry continues to evolve, partnerships are likely to become even more important in helping businesses remain competitive and responsive to customer demand. Companies that invest in trusted, long-term relationships will be better placed to expand their capabilities, improve efficiency, and deliver consistent quality. Well integrated solutions can also reduce reliance on manual labour, allowing those skilled operators to be deployed where they’re most needed.” Honesty and transparency are essential components in building trust, which is the most essential factor in maintaining long-term partnerships ▲IPLGroup manages the installation of POS and POP systems as well as internal and external signage, print, and graphics
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