Kirsty Corcoran, marketing manager of Very Displays, explains that when it comes to striking up a partnership, choosing the right supplier is key. She says having a clear understanding of their range, capabilities, and support offering makes integrating LED signage far more straightforward and ultimately more successful. With this, she picks out an easier route to the market for newcomers, saying how rather than focusing on complex, fixed installations, companies should look to portable, reusable display systems, which build on what sign and print businesses already do. “For many traditional sign-makers and printers, LED can feel like a leap into the unknown, with concerns around technical complexity and cost,” she advises, continuing: “Portable LED systems remove those barriers, offering a low-risk, practical entry point, without the need to become an AV specialist.” Very Displays addresses exactly this with its Lightbox range, with Corcoran saying how the products within this portfolio offer high-impact illumination with a flexible, lowrisk approach. “Whether it’s enhancing a small retail space or creating a large-scale modular exhibition stand, there’s a solution for all applications; the range is designed to suit all requirements,” she explains. At the entry level end of the range is the Economy Lightbox, which Corcoran says provides a cost-effective option for budget-conscious projects. For speed and convenience, Corcoran points to the FAST-FOLD Lightbox, which assembles in under a minute and is billed as ideal for quick setups. Towards the premium end are the Premium Lightboxes, which Corcoran says set the industry standard, with a wide range of sizes for more ambitious builds. Completing the line-up, the LUMI-EDGE Lightbox adds a dynamic twist, featuring a colour-changing frame with multiple modes and settings. This, Corcoran says, is perfect for brands looking to stand out and adapt their look with ease. “These systems fit seamlessly into existing product ranges,” she says, adding: “If you’re already supplying exhibition stands, backwalls, retail graphics, or POS, you’re already operating in the environments where LED delivers the most impact. Portable LED simply enhances ▼PPDS installed a Philips LED horseshoe at Oracle Red Bull Racing’s MK-7, wrapping around the event space ▼TheMimaki JV330-160 is a flagship solver printer for Mimaki andHybrid Services ▲Very Displays says products in its Lightbox range offer high-impact illumination with a flexible, low-risk approach The sign and print businesses that succeed are the ones that stay curious, embrace collaboration, and see digital not as a departure from sign and print but as a natural extension of it 45 www.signlink.co.uk Issue 265 - June | July 2026
RkJQdWJsaXNoZXIy MjM0NDIxOA==