those spaces, adding movement, brightness, and flexibility without changing the core offering.” Tailored Solutions Switching the focus back to one of the core growth industry markets of recent years, and as the use of LED digital signage continues to increase as more brands use the technology to connect with consumers. Jeroen Brants, global product director for LED at PPDS, says in terms of size and shape, there is a lot more scope for immersivity with wellintegrated LED displays. He offers the example of the giant Philips LED horseshoe at Oracle Red Bull Racing’s MK-7. Wrapping around the event space, the LED replaced a huge videowall and 12 giant hanging banners. Brants adds that bringing in high-quality sound means the stereo tracks around the display. “The biggest shift is that you design for the use case and environment first, then choose the pixel pitch and installation method to match,” Brants says, adding: “A compact retail screen is about closeviewing impact, slim integration, and fast deployment; a large outdoor screen is about brightness, durability, service access, and structural engineering. “With LED, there is the opportunity to tailor more to the viewing distance, to the type of content being viewed, and to who is viewing it. That’s really why LED has been seen as a bit of a dark art, especially when it was first emerging, as there were so many different factors to consider. As the technology has become more ‘mainstream’ it’s more easily understood, and we are also trying to make it more accessible still.” When it comes to LED, Brants says choosing a reputable, established brand usually ensures that key factors such as brightness, colour calibration, and refresh rate have been properly considered and addressed. Just as importantly, he says experienced teams behind these brands can offer guidance tailored to the specific needs of an installation. LED technology presents a wide range of options, enabling customers to select solutions that best suit both their audience and the display environment. In terms of actual solutions, Brants says customers who want to create a custom display, Brants recommends the Philips LED Configurator. This, he says, allows people to add in details about their setting – indoor, outdoor, or brightness – their space, focusing on aspects such as size and viewing distance, as well as the audience and factors like whether higher refresh rates would be needed for cameras. “For those requiring a more standard 16:9 display, in terms of installation, Brants says the All In One LED displays are ‘pretty much ready out of the box’, making it an even more accessible option. “Whatever is needed, ensuring you can draw on expertise from your manufacturer team, and from an experienced and well-trained LED installer, means that the considerations are better taken care of,” Brants adds. He concludes: “For traditional sign and print businesses looking to enter the LED market, partnering with manufacturers, taking advantage of their training, and utilising their assets is key. It can be very easy to select the cheapest models on the market, have them shipped to your warehouse, and to try out the install unaided, but with the reassurance of a manufacturer with LED expertise that can be local to you, ready to help you out and advise you on those installs – that is invaluable and makes integrating LED into your portfolio much easier.” With clearly plenty of movement in the LED signage sector, now could be the perfect time for your business to make a move into the market or shift up a gear in terms of evolving your offering. Partnering with trusted companies, such as those featured here, will give you a big advantage over your competition. ▲Partnering with a reputable, established brand ensures key factors such as brightness andcolour calibration have been properly considered says PPDS Modern LED systems can achieve wide colour gamuts and are capable of displaying millions of colours through RGB mixing Factoid 46 email: editor@signlink.co.uk Issue 265 - June | July LED SIGNS | ROB FLETCHER
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