Speaking with specialists from Very Displays and Kongsberg PCS, we explore how the latest hardware and finishing technologies can help POS display producers to respond to shifting retail demands NAVIGATING THE EVOLVING TRENDS OF THE POS MARKET The physical retail landscape continues to move at a fast pace, and the demands placed on pointof-sale (POS) marketing must shift with it. Today’s high streets and exhibition floors demand more agility, adaptability, sustainability, and personalisation, forcing print and signage professionals to adapt their approach and output – and for manufacturers to produce technologies that can make these output goals into a reality. The POS market is no longer defined merely by what looks good on the shop floor, but by how efficiently and adaptably a display solution can perform in a highly volatile retail environment – which can present print and signage professionals with either a logistical challenge or a commercial opportunity. To understand how these market shifts translate into practical production strategies, we spoke with two industry experts, Very Displays and Kongsberg PCS, to gain perspectives from both the manufacturers of the display hardware itself and the kind of finishing technologies required to produce it. Versatility is Key Very Displays offers the trade a wide range of portable and promotional display solutions designed for retail, events, exhibitions, and other POS environments. Its range includes a variety of desktop point-of-purchase (POP) display products, as well as roller banners, fabric displays, LED lightboxes, wall signage, pavement signs, flags, and counters. As Kirsty Corcoran, marketing manager for Very Displays, explains: “A key focus for us is providing resellers with practical, high-quality solutions that can meet a wide variety of customer requirements. Many of our products are designed to be portable, reusable, and easy to install, while still delivering the visual impact expected in busy retail and promotional environments.” Corcoran explains that the best POS solutions need to work as well in practice as they do visually. As she says: “A display may look fantastic, but if it is difficult to 47 www.signlink.co.uk October / November 2026 - Issue 267 POS DISPLAYS | JONATHAN PERT
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