that deliver a professional finish while remaining practical for the environment they are being used in.” The reusability of POS display solutions is something that Very feels will become increasingly desirable to customers and clients, with the future of POS focusing on versatile display systems that can be used across multiple campaigns. Corcoran explains: “We expect reusability and flexibility to continue becoming increasingly important. Businesses are looking for display solutions that offer a longer lifespan and can be adapted for different campaigns, promotions, and environments rather than being used just once. “Modular and reusable systems will therefore continue to grow in popularity, allowing the hardware to be retained while graphics can be updated as required. We also expect illuminated displays to remain a key area of growth, as businesses continue to look for ways to create greater impact in busy environments.” According to Corcoran, Very is seeing particularly strong demand for portable display solutions that combine high visual impact with ease of use. LED lightboxes remain particularly popular, as businesses look for ways to make their messaging stand out in increasingly competitive retail and exhibition environments. She adds: “We are also seeing continued demand for fabric display solutions, including backwalls and counters, thanks to their premium appearance, portability, and reusable nature. Products that can be easily transported, installed, and stored 48 email: editor@signlink.co.uk Issue 267 - October | November POS DISPLAYS | JONATHAN PERT transport, install, or reuse, it can quickly become impractical for the end user. The display also needs to stand up to the highfootfall location it’s likely to be used in.” With this in mind, many of Very’s products are designed around portability and ease of assembly while using durable hardware, with several of its products also coming in a heavy-duty option. Fabric graphics and replaceable print panels also allow customers to refresh their messaging while continuing to reuse the same hardware. As Corcoran puts it: “This combination helps create displays ▲ Very Displays has seen a growing desire for display systems that can be used for multiple campaigns Our software has been specifically developed to apply cutting sequences to suit individual material properties
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