49 www.signlink.co.uk Issue 267 - October | November 2026 POS DISPLAYS | JONATHAN PERT are particularly attractive to businesses looking for practical solutions without compromising on appearance.” These modular, portable solutions are growing in popularity because they directly address the needs of modern POS displays – particularly in fast-paced brick-andmortar settings where frontline staff often need to assemble the displays themselves without specialist tools. Illumination from LED lightboxes can boost product visibility by cutting through ambient store lighting, while reusable fabric graphics can fold flat, reducing distribution and shipping costs across retail estates while avoiding the creasing or tearing that can damage traditional paper or PVC materials during transit and installation. This combination can protect retail margins while allowing brands to execute rapid, synchronised promotional updates across their entire store estate. Responding to the Market As with any visual market, the trends and desires of the POS display market are constantly shifting, reflecting the desires of both retailers and consumers alike. In order to keep up with these trends, print presses, finishing equipment, and cutting systems all have to keep their fingers on the pulse, bringing out solutions that will provide exactly what these modern shoppers and retail brands are looking for. Kongsberg Precision Cutting Systems (PCS), an international manufacturer of high-precision digital cutting tables and CNC machines, has noticed a number of these trends in recent years, which have influenced the technology solutions that they have brought to market. According to Marcel van Garling, product manager at Kongsberg PCS, there has been “a shift from plastics and foams to more sustainable paper‑based materials across both packaging and displays”, which has been “largely driven by customer demand and evolving environmental considerations.” This has further widened the amount of materials that modern cutting systems need to work with in order to be advantageous to print and graphics specialists. Kongsberg PCS continuously develops its tooling, blades, and software in line with these shifting material trends. Van Garling explains: “Kongsberg PCS has a large variety of dedicated tools with matching blades and bits for all sorts of materials. These tools, combined with our proprietary motion control systems, enable the cutting tables to achieve excellent cut quality, accuracy, and productivity. “With over 60 years’ experience, we have deep knowledge of how complex materials perform when processed with our tools and blades, and our software has been specifically developed to apply cutting sequences to suit individual material properties.” Kongsberg’s software can not only help combat the growing use of alternative substrates, but is designed to respond to the increasing market desire for shorter runs and regionalised campaign messaging within advertising campaigns. The company’s automated systems and design software, such as its i-cut Production Console (iPC), have been developed to make job changeovers quick and easy, ensuring that productivity can remain high and output is not bottlenecked by stacked short runs. Explaining how this technology links to the hardware of the cutters, van Garling Kongsberg’s VariAngle tool can cut V-notched designs at any angle from 0 to 60 degrees 0 to 60° Products that can be easily transported, installed, and stored are particularly attractive to businesses looking for practical solutions without compromising on appearance ▼ Kongsberg’s VariAngle tool can V-notch cut at different angles without operator intervention
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