SignLink SignLinkMagazine printmonthly_signlink 28 email: editor@signlink.co.uk Issue 266 - August | September EVENTS - / NEWS Protect new opportunities at the PPF Knowledge Hub Organisers of The Sign Show have announced a new feature for this year’s exhibition: the PPF Knowledge Hub, a dedicated area showcasing the fast-growing paint protection film (PPF) sector and the commercial opportunities it presents for businesses looking to expand into this thriving market. Located near the rear of the hall, the PPF Knowledge Hub will host live demonstrations throughout the event, offering visitors the chance to see PPF application techniques up close, gain practical insights from industry experts, and learn more about the products and processes involved. As demand continues to grow for premium vehicle protection solutions, paint protection film has become one of the fastestexpanding sectors in the automotive aftermarket. The PPF Knowledge Hub has been created to help visitors better understand the technology, explore its commercial potential, and discover how they can successfully introduce PPF into their own businesses. Supporting the feature will be Avery Dennison, one of the industry’s leading manufacturers of PPF materials, along with All Print Supplies (APS), which distributes a range of Avery Dennison products in the UK, and self-adhesive interior films specialist SPACE Architectural Interior Films. Technical specialists from the companies will be on hand throughout the show to answer questions, discuss best practice, and advise visitors on products, installation techniques, and business development. Visitors will also be able to explore Avery Dennison’s wider solutions portfolio, discovering complementary products that can help them expand their offering. Event director, Chris Davies, says the introduction of the PPF Knowledge Hub reflects growing interest in the sector and will give visitors the opportunity to explore the commercial potential of PPF. “We’re constantly looking at ways to ensure The Sign Show delivers real value to visitors, and introducing the PPF Knowledge Hub is another example of that,” Davies says, adding: “PPF represents an exciting opportunity for businesses looking to expand their offering, so we wanted to create a space where people can learn more about the technology, ask questions, and see it in action. “Our partnership with Avery Dennison, APS, and SPACE Architectural Interior Films means visitors will have access to expert knowledge throughout the show, helping them better understand both the technical aspects of PPF and the commercial opportunities it presents.” Mike Rees, sales and business development manager for Avery Dennison in the UK and Ireland, says the company is pleased to be supporting the new feature, adding that the PPF Knowledge Hub will help visitors better understand the opportunities available in one of the industry’s fastest-growing markets. “PPF continues to grow in popularity as more businesses recognise the value of offering paint protection solutions,” Rees says, adding: “As companies look to diversify and meet increasing customer demand, it’s important they have access to the right products, technical expertise, and training to help them succeed. “Working in partnership with APS and SPACE, we’re looking forward to helping visitors discover more about paint protection film and the commercial opportunities it offers. Between us, we’ll be showcasing a range of products and solutions, while our experts will be on hand throughout the event to answer questions and share practical advice.” Full details of the PPF Knowledge Hub, including session timings and the demonstrations visitors can look forward to, will be revealed closer to the event. As is the case with all features across The Sign Show and co-located The Print Show, the PPF Knowledge Hub will be free to access and run each day of this year’s event. “Whether you’re already active in the PPF market or simply curious about the opportunities it presents, the PPF Knowledge Hub will provide a valuable introduction to one of the industry’s fastest-growing sectors,” Davies adds. ▲Visitors can gain inside knowledge about PPF from specialist staff ▲ Live demonstrations will run during each day of The Sign Show 2026
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