EVENTS - / NEWS 29 www.signlink.co.uk Issue 266 - August | September 2026 Expand your business knowledge withPrint Mastermind Live! The Print Show and co-located The Sign Show have announced the launch of a brandnew feature area for the 2026 events – Print Mastermind Live! Developed in partnership with Colin Sinclair McDermott, The Online Print Coach, and located within The Print Show, this area will allow visitors across both The Print Show and The Sign Show to meet and connect with some of the most knowledgeable experts from the wider print market. Focused on education, Print Mastermind Live! will be a dedicated, interactive zone designed to give print business owners the chance to step away from the show floor and take part in open conversations about how to grow their business. Visitors will be able to drop in and join short, topic-led group sessions hosted by experienced print professionals, offering practical insight into what’s working in the print industry right now. Each 30-minute session will run at set times throughout the day, giving attendees the opportunity to speak directly with experts across a wide range of business topics. Details of the Print Mastermind Live! experts and the specific subjects up for discussion will be released over the coming weeks, with the sessions set to cover key talking points such as sales, marketing, automation, hiring, pricing, workflows, and AI adoption, all tailored for the real day-today of running a print or sign business. Key Information Print Mastermind Live! will serve as an extension of Print Mastermind. Run by The Online Print Coach, this is an online business education community created to help business owners and decision-makers in the print and signage markets build a more profitable, structured, and sustainable company. This year will mark the first time that sessions will take place, in-person at a UK industry event. Accompanying the new area will be the One-to-One Coaching Zone, a dedicated space for pre-booked one-to-one coaching sessions. Sessions here will run as 20-minute strategy sessions throughout the day, allowing attendees to book ahead to secure time with The Online Print Coach and quiz him on their specific business needs. Crucially for visitors, both Print Mastermind Live! and the One-to-One Coaching Zone will be free to access throughout the shows this autumn. Building For Success “Running a print or sign business has never been simple, but right now it feels especially heavy for a lot of owners,” McDermott says, adding: “Margins are tighter, teams are stretched, and there is a constant pressure to do more. Print Mastermind Live! is designed to tackle these realities head-on, in a practical and honest way. “These sessions aren’t about loose suggestions or big ideas you’ll never use. They’re built around the same conversations I have every week with print business owners – what’s working, what isn’t, and what moves the needle when you go back to your business after The Print Show. “If we want a stronger industry, then we have to get better at developing the people running the businesses. Creating a space at the show for learning, shared experience, and straight talking is a positive step forward.” Chris Davies, event director for The Sign Show and The Print Show, also welcomed the new feature to the co-located events, saying it will bring even more value to those planning to attend this year. “We are delighted to be working with Colin on this exciting new venture,” Davies comments, adding: “From when we launched The Print Show back in 2015, we have been committed to delivering an event that provides the tools print companies need to succeed and grow in the modern market – with this ethos having also crossed over into The Sign Show. “The addition of Print Mastermind Live! is a further extension of this approach. It brings a new element of education to the show, allowing visitors to speak with some of the brightest minds in the industry about the subjects most important to them and their business. “It is the perfect accompaniment to our speaker area, the Knowledge Zone, providing those in attendance at both The Print Show and The Sign Show a relaxed environment to sit down and take guidance and advice from leading experts across a whole manner of subjects. We are really excited to be adding this to the shows for 2026.” For more information on Print Mastermind Live! and to find about more about booking ahead for sessions this year, visit The Sign Show and The Print Show websites. By Rob Fletcher ▲Colin Sinclair McDermott, AKA The Online Print Coach, will lead the new feature ▲Print Mastermind Live! will be free to access to all visitors
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